While some reports indicate that the online advertising market will exceed by far the television advertising market in 2018, for example, it seems that things aren't always rosy, where floating on the surface with sharp reflections increased use of Adblock Plus the Eliminator application to advertising websites.
The new report was "ZenithOptimedia" noted that Internet advertising revenues if the evolution of the current format, it will exceed the revenue of ads on tv, had risen this year at the level of mobile devices by 15 percent compared to 19.1 percent for ads on the computers.
But another report seemed more pessimistic for advertisers and webmasters refers to a high percentage of users of Adblock Plus application the eliminator for ads on websites, which are often the main resource for the owners of these websites, a new study revealed Secret media noted that Europe is more users for application where users in Germany amounted to 62 percent, the highest in Europe and the world and then Austria by 53 percent and then Britain and Spain and Greece b 42 and 41 percent and France by 33 percent.
And although the American market look less impressive with an application deletes ads with Adblock Plus users not exceeding 26 percent but Secret media indicate that this evolution confirms expectations for the coming period, but most of it is that expectations do not exclude even developing countries either Brazil or China or Indonesia and the rest of the East.
And the study indicates that the number of users to delete ads, Adblock Plus headed in the world exceeds the 198 million monthly active user.
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